Email marketing may dominate the “conversion” conversations but let’s not be too hasty to neglect our social media campaigns. ReachMail, a service that allows you to create, deliver, and track email (free and paid) campaigns, recently released a pretty detailed infographic (I love infographics!) that shows how well email AND social marketing can compliment each other for stronger campaign results.
With so many media channels to choose from you are left with questioning “which one is the best one to use for which campaign?”
According to Social Times, who published an article on the infographic, “it’s important to remember what each channel does best, and to stay on message.. integration holds the promise of big benefits for both email and social marketing. Email and social work best when not in competition with one another.”
I found this article to be complimentary to the inforgraphic by ReachMail which is incredibly insightful.
Do you have something to add on the topic of email vs social marketing? Share in the comments below.