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Social Strategy

4 Ways to Use Social Media for Product Launches

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Savvy marketers know that social for business extends further than just marketing efforts. Insights from social data can be used in numerous ways to support the various efforts of your brand’s overall business operations. In my latest article for the Oracle Social blog I list out four ways marketers can use social media to help with their brands product launches.

Can you add to the list? Share your tips in the comments section.



Social Media

What’s Happening In Facebook

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What Came Out of F8 2016 

The highly talked about F8 annual global developer conference, was packed with new information including the announcement of the integration of bots with Messenger.

CEO Mark Zuckerberg laid out the 10 year plan for Facebook development, which is heading in the direction of artificial intelligence, virtual reality, and connectivity. (Source: Oracle Social)

How to Use Facebook Instant Articles for Business

Wondering how to use Facebook Instant Articles? In Social Media Examiner’s article you’ll discover everything you need to know to publish Facebook Instant Articles that stand out in the Facebook news feed. (Social Media Examiner)


Facebook Live Updates

This month, Facebook announced several new features for Facebook Live that will “give users more ways to discover, share and interact with live video and more ways to personalize their live broadcasts.”

Live for Groups and Events: go live in Facebook Groups and Facebook Events

Interactive Features: Live Reactions, Replay Comments, Live Filters: viewers can select Love, Haha, Wow, Sad or Angry, and the reactions animate right on top of the video. people comment more than 10 times more on Facebook Live videos than on regular videos.

Facebook Live Map for Desktop: People in more than 60 countries can now share live video, and we’ve been inspired by all the different global broadcasts. The Facebook Live Map gives you a window into what’s happening in the world right now.  (Source: Facebook Newsroom)

Customer Service Social Strategy

Add Social to Your Customer Service Strategy

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Did you know that in a few years, 89% of businesses will compete mainly on customer experience? Frankly, I am not surprised by this stat from Gartner.

If you have been keeping up with what is going on in the marketing world you already saw this coming. Since companies can no longer compete on price anymore, they must step up their customer experience game. And at the risk of “trendy word overkill” social media is going to be your #GAMECHANGER.

Learn how your brand can stand out from the crowd by making social media the cornerstone of your customer. Check out my recent article on Oracle’s Social blog

How are you using social to enhance #CX?

#SocialMedia #OracleEmp

Social Marketing

Social or Email Marketing. What Is Preferred In Marketing Strategy? (Infographic)

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Email marketing may dominate the “conversion” conversations but let’s not be too hasty to neglect our social media campaigns. ReachMail, a service that allows you to create, deliver, and track email (free and paid) campaigns, recently released a pretty detailed infographic (I love infographics!) that shows how well email AND social marketing can compliment each other for stronger campaign results.

With so many media channels to choose from you are left with questioning “which one is the best one to use for which campaign?”

According to Social Times, who published an article on the infographic, “it’s important to remember what each channel does best, and to stay on message.. integration holds the promise of big benefits for both email and social marketing. Email and social work best when not in competition with one another.”

I found this article to be complimentary  to the inforgraphic by ReachMail which is incredibly insightful.


Inforgraphic by


Do you have something to add on the topic of email vs social marketing? Share in the comments below.

Online Brand Management

Better Check Yourself Before You Reck Yourself: Personal Branding

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Let me state the obvious. Your social media reputation is IMPORTANT . Now, what are  you doing to manage it. Before you decide what steps you can do to manage it you need to determine what persona do you want the world to know.

Do you want to be viewed as a professional, or a socialite, politically savvy, an expert, a free spirit, a goof-ball, a party animal, etc.? What image are you giving off on your social media profiles.

Regardless of how you want to express yourself you need to keep in mind that your online history is like a tattoo. It’s permanent baby! And if you want to later in life remove the “what was I thinking” image off your body, know that it is very painful, time consuming and possibly expensive and there will always be a hint/scar left. Check out Juan Enriquez’s TED talk on “Your online life, permanent as a tattoo.”

One thing that most people say several times throughout their life is “If I only a knew” or “If I could go back in time”. Don’t be that person saying “If online I knew that this would come back to haunt me” (I am talking about you Alicia Lynch who posted a picture of herself as a Boston Marathon Bombing victim shortly after the actual bombing)Don’t be that person who gets fired from work for what they post on their social media profile. Read a few recent instances of people getting fired because of facebook.

Convinced yet? Great. So how do you manage your social media reputation? Its really simple ladies and gentlemen. Consider looking it your online presence this week and evaluate the following:

  • Would I want my parents, siblings, or child to see this photo/post?
  • Would I want my boss, potential employers, coworkers, subordinates or client to see this photo/post?
  • Am I allowing or writing posts that may be offensive to other people or reflect badly on my character (guilty by association)?
  • Are my Facebook friends using discretion when posting  pictures of me?

Along with your evaluation Google, Bing and Firefox yourself. Go past the first few pages of search results and check all videos, images and web content. If you end up finding something your don’t like reach out to a social media reputation management agency for getting it off if you can’t do so yourself.

Now don’t get me wrong. I am not telling you to suppress who you are and your freedom of expression. I am simply telling you to use digression when posting because it may bite you in the ass one day. I am all for freedom of expression so, if you want to post personally content that you don’t want certain people to see then take a few minutes to go to your security settings and change your privacy settings to a stricter setting (its very simple). Be more selective of who you accept into your networks (separating family, friends and coworkers). Don’t be so content of growing your following numbers unless you are prepared to let everyone know your business. Remember six degrees of separation. You are closer to people than you think.

Your social presence and online reputation is a reflection of you for the rest of your life. Don’t mess it up with one post.