If you are struggling to reach Millennials, you are not alone. Many brands experience difficulty in successfully targeting this unique segment and with reports predicting that by 2018, millennials are expected to have $3.4 trillion in buying power, you can see why this group is so important to businesses. If you want to reach millennials, make sure you’re listening to the right things on #socialmedia. . Check out the article I wrote for Oracle on how brands can leverage Social Listening to reach millennials.