As a contributor on the Oracle Social blog I write articles on how brands can use social media for business. In one of my blog posts, called Stand Out by Adding Social to The Customer Experience, I highlight key tactics for deploying social media to enhance your interactions with customers across the board. The article features key statistics and recommendations to use the vast social landscape for everything from lead generation to customer advocacy. Here is a follow-up infographic that offers more tips and best practices for deploying social media effectively across the business. Pin it, print it or tape it to the office wall, but keep it handy for your next big campaign.